I find that there are two major pitfalls when applicants complete secondary essays:
1) Applicants do not address the prompts or the questions asked.
Students understand the secondary essay is a place to convince the admissions member that you have something unique to offer. And, while this is true, do this within the context of what is being asked. Clients often write about topics or achievements that in no way relate the prompt.
2) Candidates often write too generally.
The rule in any essay is to be as specific as possible. Read each sentence and paragraph and ask yourself if someone else could have written your essay. If the answer is "yes," then you are being too general.
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